Social and induced perception of the tourist territorial resources of a destination
Summary of the entity:
Play&go experience creates customized APPS that improves the user experience, based on serious games, geolocation and augmented reality. With geolocated data we provide the user information of interest getting more interaction. Besides that, it is a channel of real-time communication for organizations, obtaining geolocated information (socio-demographic and psychographic), for hypersegmented marketing campaigns and public policy planning.
Summary of the challenge:
Therefore, in the first case the users perform these actions voluntarily while, in the second case, the users perform those actions within an induced game dynamic. This fact has numerous implications in the territory, the most significant is that the spatial and temporal behavior of visitors can be modified, while their social behavior indicates mobility patterns, the induced behavior responds to previously established patterns.
The challenge consists of the analysis of these tools, through the analysis of a specific territory, through a series of social tools (Twitter, Foursquare and Google My Business) and the use of a gamification tool (Play&go experience) that provides data through game dynamics (game data).
The results obtained must offer a dashboard of geolocated data that allow public administrations to take decisions for future actions to be implemented in public space, improving territorial structuring and redistribution in terms of sustainable mobility, always within the framework of smart tourist destinations and the use of geolocation as a communication tool between the administration and citizens in a given space.
- To identify the most valued Points of Interest (POIs) in social networks, Google Maps and Play&go experience.
- To select those Points of Interest (POIs) in which all the databases match, identifying the 20 most valued.
- To identify the most relevant words, semantically, on these 20 resources, differentiating positive comments from negative and neutral ones.
- To develop a dashboard that allows to know the social perception of the tourist resources.