Digital Marketing, Agriculture & Retail

Marketing-driven forecast of retail sales and production in the agricultural sector

Code:

REACH-2021-THEMEDRIVEN-DEUSTO_5

Domain:

Digital Marketing, Agriculture & Retail

Description of the DVC THEME

This theme wants to explore and leverage the interactions between digital marketing campaigns, producers and retailers in agricultural sector. Targeted digital marketing campaigns and the success of such campaigns can be an indicator to foresee success of certain products and hence drive purchase orders to agriculture exploitations. Retail producers could launch marketing campaigns to study possible impact of certain new products in collaboration with agriculture producers of ingredients of such products. This mechanism for holistic smart marketing could leverage representatives from the three sectors.

 

Sub-challenges composing this experiment:

This DVC THEME is composed by two complementary sub-challenges:

Expected global results:

  1. To optimize production of agricultural products based on digital marketing data
  2. To optimize retail sales of agricultural products based on digital marketing data
  3. To reduce the waste of fresh food
  4. To optimize the whole chain production-distribution-retail of agricultural products based on digital marketing data