Press agencies are the first to collect news, spread it to media outlets and thus make news scalable. But in the last decade this service has gradually come under pressure. In the digital age it is extremely important to know how your content performs in order to optimise it, but press agencies have no owned platform and thus no access to readers’ data.
With the FLAME solution, federated learning enables one to train an algorithm or model across multiple media stakeholders’ data, without actually exchanging the data. Smartocto will create a powerful impact model of content and a simple interface, and will send it to multiple media outlets that can easily train the model based on their content and performance data. A segment of the model – on press agency content – can be used to inform and notify agency organisations like PAmedia. At the same time, the exchange of data from one partner to another is not necessary, only trained models (increments) are exchanged.
*Expose phase is open to all Experiment phase teams
Erik van Heeswijk - founder & CEO
He has a long standing background in digital journalism. In 1997 he was one of the first professional web editors of the Netherlands, and has a 20-year track record in management, research and teaching (among others at Leiden University), training and consultancy to professional media organisations and marketing teams.
Ilija Susa - co-founder & Chief Data Officer
He has 19 years of experience in the field of data engineering and data science in banking and media industry. In 2014, Ilija co-founded Content Insights, a tech startup in the field of data intelligence for the publishing industry. In 2020. With the merger of Content Insights and SmartOcto. Ilija co-founded smartocto where he is responsible for data-related departments: Data Engineering team, Labs (Data Science) team and System Engineering
Aleksandra Radivojevic - Senior Operations Manager
Aleksandra covers the fields of project and people management. She graduated from the Faculty of Economics, at the University of Nis in Serbia. She started her career working for satirical digital-native outlet Njuz.net where she was responsible for marketing and advertising, product management and project management. Aleksandra is certified PRINCE2 Project Manager and currently she is leading multiple different projects which involve more than 60 small and local news outlets.
Goran S. Milovanović - Cognitive and Data Scientist.
He studied Psychology, Mathematics, and Philosophy, and holds a Phd in Psychology (2013) in the area Computational Cognitive Psychology. At smartocto, Goran is working as a Senior Data Scientist, leading innovative projects and building machine learning platforms.