Company Name:


Incubation Round:

Explore, Experiment, Evolve

Application Track:

Track 2

Proposed by:


Data Provider:


Challenge Name:

Decision-making algorithm to audit customers

Product Description

CartGuard is software as a service product for physical retail with self-checkout machines that provides a tool with a user interface that identifies which client self-checkout session should be audited by the staff by training an artificial intelligence model over the transaction data.

Usage of Standards for data interoperability:



Reach Timeline

*Expose phase is open to all Experiment phase teams


Tallinn, Estonia




Company maturity:

Pre-MVP and MVP

Investment level:


Funding raised:


Collaboration opportunity:

Legal / Regulatory, Product development, Manufacturing, Marketing, Distribution, Service / Support, Product testing and revision, Investment

Company Description

Orlando Data Intelligence is a technology company based in Tallinn, Estonia that was founded in 2019 as an AI consulting company. It has been providing AI development and consulting services to different European startups in different markets.

After some good experiences in the retail market, in October 2022, it pivoted from being a jack-of-all-trades consulting company into a product company in the retail market. Its current goal is to develop the best artificial intelligence products that retail customers can use to save costs in the new world of automation. And CartGuard is its first product that it is presenting to the market.

Orhan Sönmez - CTO and Co-Founder

Orhan, the CTO of CartGuard, is a data scientist with an academic background, an AI and mathematics enthusiast and most of all a problem solver.

Jozef Balaz - CEO and Co-Founder

Jozef, the CEO of CartGuard, an entrepreneurial founder, a seasoned startup founder, and a passionate presenter with a love for engineering.

Petar Urdjanov

Petar, the data scientist of CartGuard, is an experienced mechanical engineer in the energy field that turned into data science.

Ata Gür

Ata, the marketing advisor of CartGuard, is an entrepreneur and a marketing guru.