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Product Description

For online advertisement and social networks, predicting whether users will engage with provided online content is critical to maximizing user satisfaction and thus revenue. Click-through rate(CTR) is the primary metric to measure the performance of the advertisement campaigns and user engagement. The selection of better keywords is crucial for the campaign’s cost and performance.

Frizbit provides a Software as a Service solution that leverages the similarities of the keywords. It can be easily integrated with existing advertisement networks to predict the performance of the keywords before launching the campaign.

Usage of Standards for data interoperability:

• Open data formats (Json, Csv, Parquet)
• Standard API and protocols (REST API, gRPC)
• Following GDPR data processor requirements

Company Description

Frizbit is an award-winning disruptive big data & digital marketing tech startup based in Barcelona, Spain.
Its business model is B2B and its main product is a cloud-based SaaS platform.

Frizbit collects, transforms and processes clickstream event data to provide hyper-personalised retargeting campaigns, customised product recommendation, forecasting and anomaly detection models. 

Via Frizbit, e-commerce companies can increase their revenue by 10% with an ROI (Return on Investment) higher than 10x, as well as increasing customer engagement, user retention and life-time value on their websites.